Subito - Das Sofortbild
Peter Volkart, Switzerland, 2018o
A photo that you hold in your hand immediately after pushing the trigger? 70 years ago, this was an almost magical innovation! The story of the Polaroid begins in the post-war period with the brilliant American inventor Dr. Edwin Land. Half a century and a digital revolution later, the demise of Polaroid seems inevitable. But what is declared dead often tends to keep on living, as the Polaroid has recently experienced a miraculous resurrection by becoming a cult object in a world dominated by Smartphones.